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Dionysus Owner Dennis Clendennen Makes Fashion Happen

Dionysus' own Dennis Clendennen was chosen for the international team to create Aveda's newest hair collection, Parabolas, a meeting point of eco-conscious fashion and beauty, featuring three of fashion's hottest eco-couture designers.

This marks the first time Aveda has partnered with environmentally conscious fashion. Clendennen worked personally with Fashion Designer Keenan Duffty, known for iconic, street-style looks. His new collection features hand-crafted, fitted jackets and pants, all of which are made from organic cotton. Dennis created two cuts for the collection.

Peter Gray, producer of Aveda's Parabolas Collection, said of Dennis' involvement, “When someone owns a business and still retains such a great sense of creativity, it's a really admirable thing. That's something that I really saw in Dennis. He's just opened a brand new business, something that's a very intense time for him, and yet he came into the Collection showing outstanding creative ideas. He's a great guy and very talented.”

View the entire Parabolas collection here »